The Kats and NASCAR Unite to Support NASCAR Craftsman Truck Series Driver Caleb Costner

For Immediate Release:

NFL, Pro Wrestling, and NASCAR Stars Unite to Support NASCAR Craftsman Truck Series Driver Caleb Costner for May 29 Nashville Race.

Nashville, TN - Waltrip Brands, co-founded by two-time Daytona 500 Champion Michael Waltrip, announced a multi-brand, star-studded sponsorship for driver Caleb Costner for the NASCAR Craftsman Truck Series race at Nashville Superspeedway.

The collaboration brings together big names, including former NFL coach Jeff Fisher, 3X Pro Wrestling Hall of Famer Jeff Jarrett, former Tennessee Titan Zach Piller, and Two-Time Daytona 500 Champion Michael Waltrip. The brands participating are the Nashville Kats, Neighbors Nashville, and Michael Waltrip Brewing.

The Nashville Kats, a franchise in the Arena Football One league, finished runner-up in the 2025 season. The team, co-owned by Jeff Fisher and Jeff Jarrett, plays its games at F&M Arena in Clarksville, TN, and is off to a 5-1 start on the 2026 season.

Neighbors Nashville, a regional sports bar chain, is owned by former NFL player Zach Piller and his wife Victoria. The brand owns and operates five locations across Nashville.

Michael Waltrip Brewing is a premium domestic beer brand, anchored by core lineup of Talladega Light lager, Bristol Sunshine Tangerine Ale, and The Big One double lager. The company currently distributes product across six states including Tennessee.

The partnership, facilitated by Waltrip Brands under the company’s sports consultancy group, led the efforts to develop this unique cross-promotional platform.

“This is another exciting example of how Waltrip Brands is leveraging our deep understanding of sports, consumer products, and hospitality to create winning programs that drive value for our clients and partners.” Said Bryan R. Sperber, President & CEO of Waltrip Brands.

“I’ve spent my entire career learning that great partnerships create unforgettable experiences for fans,” said Jeff Jarrett. “In today’s marketplace, collaboration between brands is vital to their individual success. Bringing together arena football, truck racing, and a thriving local business creates a winning combination for everyone involved – a true touchdown, checkered flag, and ‘cheers’ moment.”

“We’re excited to add Michael Waltrip Brewing’s Bristol Sunshine Tangerine Blonde Ale to our lineup at Neighbors Bar and Grill,” said Victoria Piller, owner of Neighbors Nashville and wife of former Tennessee Titan Zach Piller. “Our customers are passionate about great beer just as much as they are about sports and NASCAR, so bringing in a brew with that racing connection makes this a perfect fit. We’re looking forward to giving our guests another unique option they can enjoy while cheering on their favorite teams and drivers.”

“I’m really excited to have Michael Waltrip Brewing, the Nashville Kats, and Neighbors Nashville all coming together for this race weekend,” said Caleb Costner. “Nashville is a great track and a big opportunity for our team, so having all of their support means a lot to us.”

About Michael Waltrip Brewing Company:

Michael Waltrip Brewing Company was founded in 2020 as a premium beer company that celebrates creating memories with family and friends in the fun-loving style of its founder, the iconic two-time Daytona 500 Champion Michael Waltrip. Since its inception, the company has grown into a multi-faceted lifestyle brand with operations in beer, hospitality, media, live entertainment, and licensed products.

The Michael Waltrip Brewing Co. line up of beers, now distributed in 6 states, include Talladega Light lager and Bristol Sunshine Tangerine Ale. 

For more information, visit MichaelWaltripBrewing.com or follow on Facebook @MWBCo and Instagram and Twitter via @WaltripBrewing.

Contact: Jillian Camilleri

jillian@michaelwaltripbrewing.com

631-601-5556